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We are dedicated to delivering premium macadamia products while upholding the highest standards in quality, sustainability, and ethical business practices. Our core values guide our sourcing, processing, and global exportation, ensuring that we provide superior macadamia kernels, roasted macadamia, macadamia oil, macadamia butter, and in-shell macadamia nuts to customers worldwide.
Our commitment is summed up in CRITICQSE, a set of values that define who we are and how we operate in the macadamia industry:
We prioritize our customers by delivering high-quality, nutritious, and sustainably sourced macadamia products. Our focus is on consistency, reliability, and exceeding expectations through excellent service and premium offerings.
We are a trusted supplier of macadamia products, ensuring that farmers, processors, and global buyers can depend on us for timely delivery, transparency, and professional service. We maintain ethical and fair business practices in our entire macadamia supply chain. From sourcing raw nuts from farmers to processing and exportation, we operate with honesty, responsibility, and compliance with global trade standards.
We work directly with local macadamia farmers, providing them with training, fair pricing, and market access. By supporting smallholder farmers, we contribute to sustainable agriculture and economic empowerment in Kenya.
Quality is at the core of everything we do. We ensure that our macadamia kernels, roasted macadamia, macadamia oil, and other products meet strict international food safety and quality control measures, including HACCP, ISO, and organic certifications.
We uphold these values to ensure that our macadamia products are premium, safe, and sustainably sourced—creating value for farmers, businesses, and consumers worldwide.
Our Vision
To be a global leader in the macadamia industry, recognized for quality, sustainability, and innovation, while empowering farmers, enhancing livelihoods, and delivering premium macadamia products worldwide.
Our Mission
To source, process, and export high-quality macadamia products through sustainable and ethical practices, ensuring customer satisfaction, environmental conservation, and long-term growth for farmers and stakeholders.
